Common Issues With Small Business Websites

Jamaican business website

With more and more small businesses being created, it’s no wonder it’s becoming more competitive to stay ahead in their industries. With the pandemic now happening, it’s even more crucial. To stay ahead of your competition you’ll definitely need a good website. One that’s easily navigated, extremely responsive, clear and fully functional. One of the easiest ways that small businesses lose potential clients and sales is based on the issues that exist with their websites. To help you avoid these existing issues, we’ve outlined some of the most known and frustrating ones. Let’s take a look at them. 

Dated Content

This is where constantly maintaining and updating your content becomes necessary. Let’s face it that blog that you’ve wanted to update but haven’t gotten the chance to will leave your potential customers feeling unimpressed. So too will that service that you no longer offer yet it’s still listed. To address the issue simply refresh your content so that you can update your clients on all your products and services. Constantly adding authentic new content will help you to boost your search engine ranking.

Check Your Site’s Performance

In order to know how your business and site are performing, you have to constantly monitor your site’s activity and analytics. Put the necessary measures or tools in place so that you can track all the important information that you’ll need from your site. Once you’ve done so, go ahead and review it so that you can boost your online presence.

Your Clients Have Difficulty Finding You

Business isn’t where you’d want it to be?  Then go ahead and check if you need to review your SEO strategy.  To get your business out there, work on getting your website to rank on the first page of Google’s search results. This will make it easier for your clients to find you. It’ll also give you the edge over your competitors. 

Old Technology

It’s been a while since your website was created? Then it’s highly likely that it’s only functional on a desktop. The best thing to do is to update your website so that your customer can find you easily. Ensure that it’s fully functional and optimized for smartphone and tablet users. It’s great to also update your website’s tools such as contact forms, customer support, and inquiry forms. Include all your social media links so that your clients can easily get in touch with you.

Poor Maintenance

To prevent your website from being hacked you certainly need to update and maintain it regularly. Work out a schedule for how often you’ll update and maintain your site. That way it’s always secure for both you and your customers.

Poorly Designed

Believe it or not, sometimes a poor design and layout are the only things that are preventing you from converting your traffic into sales. For customers, this may simply come across as unappealing. Bearing your target audience or your customers in mind change your website design to make it simple but appealing and memorable. If you don’t have a logo add one that your customers can easily recognize. Make your website design both modern and impressive in order to garner more traffic and convert more visits into sales.

If you’re experiencing one or more of these issues then the Sitepact JA team would love to help. We pffer a fixed cost the provides everything for SMBs – from web designs/development to maintenance, updates, and web hosting. We will transform your website into one that promotes your brand and boosts traffic. We’re happy to help you improve your website so that your business can grow.

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